Buying a petrol station can be a profitable and stable business move especially in Australia, where road travel, logistics, retail convenience and fuel demand continue to remain strong.
But like any major investment, a service station purchase comes with risks, responsibilities and plenty of fine print.
It's not just about selling fuel; today's petrol stations are multi-stream businesses that rely on fuel margins, convenience retail revenue, car washes, fast food, and customer loyalty.
Whether you're looking at a small independent servo or a branded, high-traffic site, understanding what to look for before signing on the dotted line is essential.
Understand How Petrol Stations Make Money
Many first-time buyers assume that fuel is where the profit is. Surprisingly, fuel margins are usually slim with high sales volume not automatically equalling high profit. The real revenue picture is broader.
Most petrol stations earn from:
When evaluating a potential purchase, pay close attention to shop sales, cross-selling opportunities, and foot traffic not just fuel litres sold. In many stations, the convenience store is the real engine of profitability.
Location and Traffic Flow Matter More Than Almost Anything
A petrol station's potential is heavily influenced by where it sits and how vehicles can enter or exit.
Look closely at:
Even a beautifully fitted station will struggle if vehicles can't easily access it or if it's hidden behind competing forecourts.
If you are assessing a regional location, research whether economic drivers are stable mining towns, transport corridors, coastal tourist towns and agricultural routes all behave differently in terms of seasonal and long-term traffic.
Brand vs Independent
Many petrol stations operate under big fuel brands, while others run independently. Each has pros and cons.
Brand-affiliated stations benefit from:
However, they may also mean:
Independent stations usually offer:
The trade-off is the lack of national branding and corporate support.
Before buying, review any supply agreements carefully, they often govern pricing, delivery schedules, required fit-outs and minimum purchase volumes.
Environmental Compliance and Fuel Infrastructure
This is one of the biggest due-diligence issues in the petrol station sector. Underground fuel tanks, lines and forecourt systems must meet strict environmental standards.
Before purchasing, ensure you understand:
A leaking tank can be extremely costly, and environmental issues may become the buyer's responsibility if not caught early. Many experienced buyers won't proceed unless a professional environmental assessment is completed.
As a rule, always get an independent compliance inspection.
Evaluate the Lease, Land and Ownership Structure
Some petrol stations are freehold (you own the land and business), while others are leasehold (you only buy the business and pay rent). Both can be viable, but the implications are very different.
If the station is leasehold, you need to check:
Short leases with uncertain renewal terms can be a serious red flag, they make financing harder and limit the station's resale value.
For freehold sites, value is typically higher, but so is responsibility, especially environmental obligations.
Know Your Local Competition
Competition in the area can dramatically affect margins and performance. If a new station opens nearby, especially a large corporate chain, pricing pressure can increase immediately.
When evaluating a purchase, ask:
Even if the business looks profitable today, upcoming development approvals in the area could change the picture fast, so check growth plans with local council if possible.
Financial Performance: What to Look At
As with any business purchase, you'll want detailed and verified financials, typically over the past 2–3 years.
Key figures include:
A petrol station operating at low fuel margins but high shop profits is often more resilient than one relying purely on fuel turnover.
Cashflow is especially important, fuel supply terms and ongoing operational costs can tie up capital quickly.
Staffing, Training and Operating Requirements
You'll need processes for:
Buyers should understand who will run the store day-to-day. If you're not planning to be hands-on, a trusted manager is essential, and their cost must be factored into profitability.
Additional Revenue Opportunities
One of the best ways to increase the value of a petrol station is to build additional revenue streams, not just pump fuel faster.
Potential value-add opportunities include:
When reviewing a site, ask yourself "What would improve total spend per customer?" as that is where profit growth usually lies.
Due Diligence is Non-Negotiable
Buying a petrol station is a major investment, and due-diligence should always include:
Never rely solely on information provided by the seller—obtain original source documentation wherever possible.
What Next?
Petrol stations can deliver strong returns, long-term stability and multiple revenue streams, but they're also more complex than many other retail businesses. From environmental compliance to fluctuating fuel margins and high operational demands, it pays to go in with eyes wide open.
If you do your homework, understand how the site makes money, and position it to grow through strategic add-on services, a petrol station can become a high-performing asset and a rewarding business for years to come.
Ready to find one that works? Search Petrol Stations for Sale here.